Pet medication market opens up as retailers enter game

When her 12-year-old cat needed an antibiotic a year ago, Karen Sable went, of all places, to a grocery store. The Munhall, Pa., resident picked up Colby’s prescription at a Giant Eagle pharmacy for no charge — it was one of the grocer’s free antibiotics — and the ailing kitty unwittingly joined a marketing revolution.
Pet medications, once the domain of veterinarians, are increasingly available at grocers, chain pharmacies, specialty pet stores and retailers such as Wal-Mart and Target, all of which are finding the $7.6 billion-a-year pet-med market to be the cat’s meow.
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