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Cat Cafe Dr Elseys

Meow Parlour to host first adoption pop-up for the Power of Purrsuasion campaign

NEW YORK CITY, NEW YORK: Dr. Elsey’s, a veterinarian-owned cat product brand, will host the first adoption event for their Power of Purrsuasion campaign at Meow Parlour in New York City April 22 through May 15. The campaign aims to increase adoption rates by raising awareness of the benefits of owning a cat to those who might need some “purrsuading” to adopt. During the course of the event, lucky adopters will receive a complimentary Adoption Starter Kit full of items from Dr. Elsey’s line of products as well as campaign partners while supplies last. Additionally, on a first come first serve basis, adopters will receive financial support with their adoptions and waived entrance fees, along with educational resources to help ease the transition with their new pets.


With 3.4 million cats entering shelters each year, Dr. Elsey’s is on a mission to change this statistic through the interactive Power of Purrsuasion campaign aimed towards those who are hesitant to adopt. Those uncertain about becoming cat owners can attend the Dr. Elsey’s sponsored event at Meow Parlour, New York City’s first cat café, and mingle with potential forever friends while learning more about cat ownership. The goal of the Power of Purrsuasion campaign is to create an educational opportunity that leaves attendees feeling empowered to adopt.

“Dr. Elsey’s is dedicated to supporting pets and people in need through products that solve the complex problems of pet ownership,” said Marketing Director Gina Zaro. “Whether it's bringing a fussy feline back to the box, keeping paws clean and free of dust or fueling the dietary needs of cats, the wellbeing of pets is at the forefront of founder Dr. Bruce Elsey’s mission. Inappropriate elimination is the number one behavioral reason cats are abused and surrendered to shelters. Through the Power of Purrsuasion, Dr. Elsey’s goal is to educate adopters on solutions that will help keep cats out of shelters and in loving homes.”

To learn more about Dr. Elsey’s, visit www.drelseys.com.

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